Beauty is balance.
Beauty is more than what you put on.
It's how you care for the whole of you.
Outer Beauty
Beauty, chosen with intention.
Products tested and thoughtfully curated
by the 1%oM team for your everyday routine.
Inner Beauty
Wellness, made for real life.
Products sourced and thoughtfully curated
by the 1%oM team for your everyday routine.
Wellness Experiences
Experiences, made for real life.
Classes and experiences thoughtfully curated
by the 1%oM team for your well-being.Classes and experiences thoughtfully curated
by the 1%oM team for your well‑being.
What it takes to meet
the 1%oM Standard.
Founder Story,
Mission & ValuesWe partner with brands that openly share the founder's story, mission,
philosophy, and the values behind what they create.
Quality, Backed by EvidenceProducts evaluated through testing, supporting evidence,
and demonstrated performance.
Ingredient & Sourcing TransparencyBrands evaluated for transparency around ingredients,
sourcing, and how their products are made.
A Clear Problem to SolveBrands built around a genuine consumer need, with a clear
understanding of who they serve and the problem they solve.
Tested by the 1%oM TeamEvery product is tested firsthand by the 1%oM team
before it's selected and introduced to you.
Beauty Is Balance1%oM is grounded in the belief that beauty is not about pursuing more,
but finding what brings us back into balance.
That belief guides everything we choose.
Every brand is held to the same 1%oM standard,
whether emerging or well-established.
Skincare can't fix
a week of bad sleep.
How you care for your skin, support your well-being, and live each day are deeply connected.
1%oM brings them together
through one thoughtfully curated experience.
- What you put on your skin is only part of the picture.
- How you feel matters, too.
- And how you live shapes it all.
Beauty is balance.
Why I built 1%oM.
For years, I was constantly searching for ways to look better. I tried countless products, followed beauty trends, and devoted so much of my time and attention to the pursuit of beauty. At some point, I began to question what I was actually searching for. From the outside, I was doing everything right. But somewhere along the way, I realized how much of my attention had gone toward my appearance. I had stopped asking whether I was truly taking care of myself. That realization changed what beauty meant to me.
I began to understand that looking better is only one part of feeling truly confident. My health matters. My emotional well-being matters. How I live matters. And all of it shapes how I see and feel about myself. As my perspective changed, so did the way I chose products. I no longer wanted what was simply popular or beautifully marketed. I wanted to know what was actually worth trusting, what was thoughtfully made, and what genuinely deserved a place in my life. And I kept wishing there were one place that could help me make those choices more clearly. 1%oM is the place I once wished existed.
A place where beauty and well-being belong together. Where products are questioned, tested, and carefully curated before they are recommended. Where good brands are valued for what they make and why they make it. And where people can discover healthier choices without having to spend years figuring it all out on their own. It took me years to understand that true beauty was never about doing more to my appearance. It was about learning to take better care of myself as a whole. I built 1%oM so that realization might come sooner for someone else.
Building trust
before we ask for yours.
We're doing the work.
Meeting founders, reviewing products,
and setting a higher standard so you can discover
what's truly worth your time.
Tested
Every product is personally used
and tested by our team
before we feature it.
Products reviewed
and evaluated
before launch.
Conversations
behind the brands
we consider.
Testers
A diverse group
of testers sharing
honest feedback.
The First 300
1%oM Founding Members
October 12–25, 2026 (PT)
Join the waitlist.
Unlock more from day one.
Discover and shop
the curated collection
before the public launch.
Get opportunities to try
selected products before
they launch on 1%oM.
Receive priority invitations to
selected 1%oM events and pop-ups,
with opportunities for exclusive member gifts.
Pre-launch waitlist benefits are available to members who join before the official public launch of 1%oM. Complimentary samples, event access, and gift bags are limited and may vary by availability.